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POWER OF PRESS
The power of Daily Newspapers to drive your advertising message into the lives of New Zealanders is well proven. On an average day, 48% or 1.6 million New Zealanders over 15 will read a daily newspaper. That means that more than half of New Zealand has the opportunity to connect with your advertisement. Newspapers are a part of our daily lives with New Zealanders spending around $4.8million each week purchasing their favourite newspaper. Whilst one of the oldest forms of media, recently celebrating 400 years, newspapers are just as powerful and relevant in today's world. For 10 reasons why newspapers are the worlds most effective communication medium click here. Or if you want real examples of press working for specific clients then check out our case studies. To see what research is available on the power of press click here.
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INSPIRATIONA successful press campaign starts with effective communication. Get inspired with ideas and tips on how to create great newspaper ads. Congratulations to .99 for their Vodafone 'Exit' ad that won February Ad of the Month.
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