CASE STUDIES

Newspapers deliver. But don't just believe us, read below about the many great brands who have had success from press. Have you had great results using newspapers? Let us know and we'll include your story.

NEW

Uncle Toby's Oatbrits

Uncle Tobys Oatbrits added newspapers to their television campaign and increased sales by 63% during the campaign and held at 32% higher after the campaign ceased...

Source: http://www.thenewspaperworks.com.au/go/news/uncle-tobys-oatbrits-case-study

LOCAL CASE STUDIES


Fans Rush to Grabaseat	Stop the Chop


Good times enjoyed with Wine	Jetstar wraps up Auckland


Pacific Blue gets tricky	Vodafone Makes the Most of Newspapers


Animals find shelter with Press	Top Gear Voucher Seduces Readers


Newspapers helped business fly for Go Holidays	The Rise of MacKenzie Bread through Newspapers


How newspapers helped Solid Gold FM reconnect with boomers	How Maurice Kain made Press work for them


How Newspapers got Warehouse Stationery off to a Record Start	How Radio NZ Used Frequency to Reach Listeners


How Nissan used the weight of Regional Press to drive its message home	How Thrifty used the metropolitan press as a vehicle for sales success


How a computer entertainment giant tightened its sales grip using regional press	How Dilmah Tea harnessed the strength of Newspapers to strenghten sales of "Extra Strength"

Click on newspaper mastheads below for success stories from our daily newspapers.

INTERNATIONAL CASE STUDIES


Uncle Tobys Oatbrits added newspapers to their TV campaign and increased sales by 63% during the campaign and held at 32% higher after the campaign ceased


How newspapers doubled sales, increased ad recall, brand awareness and commitment	Newspapers help re-launch Dairylea Lunchables


The Brand Power of Newspapers	Perfect Partner to TV


Sensational results with Press	Cheers to Press


Crisp results with Press	Ford Impresses Drivers


Hair raising results for Garnier	Meaty Meats Impresses Dog Owners

If newspapers have been a highly effective media choice for you and your client, we'd love to hear from you. Simply contact our account management department for a chat.

INSPIRATION

A successful press campaign starts with effective communication. Get inspired with ideas and tips on how to create great newspaper ads.

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January 2012

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