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INSIGHTS

Using the National Readership Survey, independently conducted by Nielsen Media Research, we can provide a myriad of reports and presentations.

Simply click on the reports below to see a one-page summary, or email us for the full report.

Cannot find what you are looking for?  We also tailor presentations to a particular client, and are happy to give a presentation to you on any of this information. Our services are free, simply email us with details of your request.

LATEST RESEARCH

CATEGORY SPECIFIC

NEWSPAPER SECTION BRANDS

GENERIC NEWSPAPER REPORT

MEDIA MONITORING

COMPETITIVE MEDIA PRESENTATIONS

TARGET AUDIENCE READER PROFILES

BASIC NEWSPAPER DATA

CONSUMER SEGMENTATION SNAPSHOTS

 

Latest Research

Busting Myths

Busting Myths - Newspapers kill trees
August 2010

Urban myths shattered here ... for those who believe newspapers kill trees or that newspapers are not green.  Insight into the production of newsprint and how newspapers stack up in an emissions conscious world. 

Download copy

 

Aspirations to Home Ownership
February 2010

Aspirations to Home Ownership is the first of two presentations that explore the home owner target market and how to reach them.   This presentation analyses the ‘Kiwi Dream’, exploring the main barriers to home ownership and examining the differences between home owners and renters.

Request a copy
The Trusted Medium
November 2009

Newspapers are the most trusted media for New Zealanders.  Our trust has been created by consistent and reliable delivery of local news and information over 150 years.  As Tim Pankhurst, CEO of NPA says, “That credibility is the reason why advertisers continue to want to place their products around editorial content.”

Download copy

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Category Specific

Using research from overseas and presenting trends in the market, we target a number of different sectors where we believe there is room for growth in newspaper spend. To date we have comprehensive reports on fmcg, travel, automotive, education, finance, retail and telecommunications.

Appliance 1 Pager

 Banking 1 Pager Computers 1 Pager

Home Entertainment 1 Pager

 Home Improvement 1 Pager

Home Owners 1 Pager

Insurance 1 Pager

Menswear 1 Pager

Regional 1 Pager

Social 1 Pager  Sport 1 Pager

Travel 1 Pager

Vehicles 1 Pager  Womenswear 1 Pager

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Generic Newspaper Report

Why newspapers, NZ newspaper overview and branding in newspapers.

Results through newspapers

Advertising in a tough economy

Reaching NZ Communities - The relationship between newspapers & radio

Online Offline Report

Reaching NZ

TOP 10 REASONS - Immediate and Timely

TOP 10 REASONS - Flexibility

TOP 10 REASONS - Reach

TOP 10 REASONS - Targeted Placement

TOP 10 REASONS - The Trusted Medium TOP 10 REASONS - A Destination

TOP 10 REASONS - Emotional

TOP 10 REASONS - Valuable

TOP 10 REASONS - Relationships

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Basic Newspaper Data

Some common requests include:

- Newspaper Section Brands
- Readership Trends – AIR + WC vs All 15+ for All Dailies
- Reach by TLA – ie which paper covers particular areas ?
- AIR by area/circ area for all dailies vs all 15+ and all 25-54
- Day By Day Readership vs all 15+ for all dailies
- Circulation Trends
- Rate Trends

Contact Research

If you have feedback on what you would like to see done by the research team or have a request, feel free to fill out the form below and we will get back to you as soon as possible.

Email Address
Request/Feedback

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Please note we endeavour to update the above information when the latest survey results come out.

INSPIRATION

A successful press campaign starts with effective communication. Get inspired with ideas and tips on how to create great newspaper ads.

There was no winner for June Ad of the Month.  

Ad of the Month June 2010


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