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RESEARCH
Using the National Readership Survey, independently conducted by Nielsen Media Research, we can provide a myriad of reports and presentations. |
Simply click on the reports below to see a one-page summary, or email us for the full report.
Cannot find what you are looking for? We also tailor presentations to a particular client, and are happy to give a presentation to you on any of this information. Our services are free, simply email us with details of your request.
Latest Research
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2011 Media Review
September 2011
Media Review - Daily Newspapers in New Zealand
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7 Remarkable Things
August 2011
7 Remarkable Things about Newspapers that other Media channels don't want you to know.
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Why Newspapers
April 2011
Why newspapers ...
Ten reasons why newspapers are an effective communications medium.
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Daily Newspapers Deliver
February 2011
Daily Newspapers Deliver ...
a consistent, engaged audience; consistent readership; online readers; stronger call to action than other mediums; a desirable target market
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Busting Myths - It must be Section A
March 2011
It must be Section A ..."Nobody reads ads. They read what interests them and sometimes it’s an ad” Howard Gossage stresses the importance of relevance for readers.
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Busting Myths - Newspapers are dying
November 2010
Discover the truth about the future of newspapers in New Zealand in this the third in the busting urban myths series
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Busting Myths - Newspapers are not for branding
November 2010
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Busting Myths - Newspapers kill trees
August 2010
Urban myths shattered here ... for those who believe newspapers kill trees or that newspapers are not green. Insight into the production of newsprint and how newspapers stack up in an emissions conscious world.
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Aspirations to Home Ownership
February 2010
Aspirations to Home Ownership presentation explores the home owner target market and how to reach them. This presentation analyses the ‘Kiwi Dream’, exploring the main barriers to home ownership and examining the differences between home owners and renters.
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Category Specific
Using research from overseas and presenting trends in the market, we target a number of different sectors where we believe there is room for growth in newspaper spend. To date we have comprehensive reports on fmcg, travel, automotive, education, finance, retail and telecommunications.
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Generic Newspaper Report
Why newspapers, NZ newspaper overview and branding in newspapers.
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Basic Newspaper Data
Some common requests include:
- Newspaper Section Brands
- Readership Trends – AIR + WC vs All 15+ for All Dailies
- Reach by TLA – ie which paper covers particular areas ?
- AIR by area/circ area for all dailies vs all 15+ and all 25-54
- Day By Day Readership vs all 15+ for all dailies
- Circulation Trends
- Rate Trends
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Please note the above information can be updated on request.
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