Colenso BBDO wins $10,000 Newspaper Ad of the Year for Pedigree Dog Food.

A Colenso BBDO creative team has won the $10,000 Newspaper Advertisement of the Year 10/11 for Pedigree Dog Food. The advertisement, ‘Home Alone’ was one of a series of newspaper advertisements for Pedigree. The awards were presented at a function held at the Aotea Centre on the 11th August.

International Chairman of judges Neil French praised the winning ad “This ad, in my opinion, is near-perfect. If you can spare the time, let me tell you why: In the first place, it allows the reader to be involved.... the ad isn’t a puzzle (a genre which I loathe), but it does take a while to figure out. In the end, it gives the reward of a smile and a chortle, and of empathy with the brand....these people know what it’s like to be a dog!”

Local judges for the Newspaper Ad of the Year and Digital Newspaper Advertisement of the Year were Mike Barnwell, Publicis Mojo; Dave Brady, DDB; Rob Jack, Special Group; Steve McCabe, DraftFCB and Antonio Navas, Saatchi & Saatchi.

The Digital Newspaper Advertisement of the Year award went to a creative team from DDB for their McDonald’s Buffer Burger advertisement who won IPads.

The Student’s Newspaper Advertising Competition for students from AUT and The Media Design School, sponsored by The Press, was won by Salah Ben-Brahim and Zoe Hilton from The Media Design School earning them a $500 prize. The 48 hour Topical News brief competition was won by Craig Douglas and Paul Strong also from The Media Design School with a $250 prize.

Credits and images are:

Winner NAB Newspaper Advertisement of the Year

COLENSO BBDO
Client       PEDIGREE
Executive Creative Director: Nick Worthington
Creative Director:  Levi Slavin
Art Director:  Levi Slavin
Copywriter:  Levi Slavin/Dave Govier
Senior Account Director:  Karla Fisher
Senior Account Manager:  Dave Munn
Agency Producer:  Shayna Armstrong   

Winner NAB Digital Newspaper Advertisement of the Year

DDB
Client       MCDONALD’S
Group Executive Creative Director  Toby Talbot
Digital Creative Director:  Aaron Goldring
Digital Art Director/copywriter: Ben Barnes
Art Director/copywriter:  Jonathan McMahon
Art Director/copywriter:  Lisa Fedyszyn
Photographer:  Michael Corridore
Group Business Director:  Zoe Alden
Business Director: Susie Darling
Senior Business Manager: Kate Eveleigh
VP/Director of Marketing: Madeleine Fitzpatrick
National Marketing Manager: Niki Lambert
Brand Manager:  Nathan James
Assistant Brand Manager:  Paba Wijayaratne
National Marketing Manager (NZ):  Nikki Jeffcote

2011 THE PRESS STUDENT NEWSPAPER AWARDS

The Press 2011 Student Newspaper Award
Winners      Salah Ben-Brahim & Zoe Hilton
Media Design School
Campaign Title:  Cold Cases

The Press Topical News Prize
Winners      Craig Douglas & Paul Strong
Media Design School    
Campaign Title     Kronic Performer

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