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LORENZO DE RITA

Former Creative Director, Fuel Europe – October 2004

Lorenzo De Rita Auckland Lunch - Full House

Lorenzo De Rita came to New Zealand in October 2004 and stirred creativity in the industry via a series of lunches in Auckland and Wellington. All events were at full capacity, attended by creatives, agency senior management and key newspaper representatives.

Lorenzo de Rita, at the time was Creative Director of Fuel Europe, Amsterdam (EuroRSCG group) and was responsible for the creation of Pan-European and global campaigns for Volvo Cars. Lorenzo has won several awards on national and international stages, including 8 Lions at the Cannes Advertising Festival, 2 One Show Pencils, 1 Gold Epica, 4 Pencils at the Art Directors Club Italy, 1 D&AD Pencil, 3 Arrows at the British Television Awards, 1 Gold Medal at the New York Film Festival.

 

TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS