TIM DELANEY

Leagus Delaney – May 2007

Tim Delaney Creative Seminar	Auckland Advertisers Breakfast

Harrods, The Guardian, Porsche, adidas and Patek Philippe – a collection of the world's most famous brands – owe some of their success to world renowned advertising man, Tim Delaney.

Delaney, who at age 34 founded leading British agency, Leagas Delaney, was an adviser to Prime Minister, James Callaghan and former director of Mohamed Al Fayed's Fulham football club.

Among this copywriters many trophies is a British Television Award for Lifetime Achievement. He is currently Chairman of the National Newspaper Awards in Britain.

A strong advocate for print advertising, Delaney says the written word will always have to ability to connect, surprise, engage and persuade.

"Yes, the digital age is creating a new media landscape for advertisers, but marketers and creative people need to be re-energised about newspapers.

"The challenge is understanding the role that newspapers can play in the lives of today's consumers and how ads can be effective within that. Awards like NAB Newspaper Ad of the Year are vital in highlighting the power of great creative work. "

Whilst in New Zealand Tim addressed creatives, agency media and account service, advertisers and newspaper representatives. His presentation debated the worldwide "whinges" creatives have about writing good press ads and the future of newspapers in the digital age.

To download a copy of Tim's presentation click here

To order a DVD of Tim's live presentation click here

To view media interviews with Tim Delaney click these links: <TVNZ>