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M&C Saatchi WELLINGTON team win Newspaper Ad of Year and $10K prize

Ad of the Year 07 08 Winners

M&C Saatchi have won The Newspaper Ad of the Year 07/08 for the Earthquake Commission “Fault” ad, collecting the $10,000 grand prize.

The prize was announced at a function held in Auckland on Wednesday 27th August 2008, at Hopetoun Alpha.  Around 200 agency and newspaper guests sipped wine and beer, ate delicious food and viewed the 17 finalists on display.  For photos of the event, click here

The audience then participated in producing a “live” newspaper ad, which was despatched on the night to appear the next day Thursday 28th August in five metropolitan newspapers – The New Zealand Herald, The Dominion Post, Waikato Times, The Press and Otago Daily Times.

“The Newspaper Ad of the Year winner is an exceptional newspaper ad”, says Lexie Ribot, Creative Manager of the NAB.  “Every year the standard is raised.  We can’t wait to see what next year brings.”

The new competition round started 1st June 2008.

CLICK IMAGE TO ENLARGE +

Ad of the Year Winner 07/08

Agency: M&C Saatchi, Wellington

Executive Creative Director –
Oliver Maisey
Creative Director – Jeremy Southern
Copywriters – Marianne Harvey, Jeremy Southern
Art Director – Mark Anstis
Account Director – Greg Forsythe
Production Manager – Rob Leach
Communications – Joanna Martin

WINNER
Earthquake Commission "Fault"


To view Finalists, click here

ARCHIVE AD OF THE YEAR

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TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS