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The Newspaper Ad of the Month

Every month we reward great creative work.  An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash.  The ad then gets entered into The Newspaper Ad of the Year 07/08, where the winner will receive $10,000 cash!

 
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Ad of Month November 2007

Agency - DraftFCB

Client - Cluster Munition Amunition
Brand/Product - Ban Cluster Bomb Campaign
Creative Director - James Mok/Chris Schofield
Account Director/team - Fleur Head/Helen Prangley/Lisa Divett(Planner)
Media Strategist/team - Emma Cochrane
Writer - Matt Simpkins
Art Director - Dave Brady
Retoucher - Kevin Hyde
Typography - Dave Brady


WINNER
Ban Cluster Bomb Campaign, DraftFCB
FINALISTS
BLUES 'Cheerleaders Wanted', Big Communications
Qantas ' Here's to all the winners..', M&C Saatchi



JUDGES COMMENTS

"This engaging idea could not have been done in any other media.  It's a great use of newspaper."

November Judges included Kate Saarinen (Freelance Creative), Daniel Crayford (Ogilvy) and Stu Hinds (G2)

 

ALL WINNERS AND FINALISTS 2007
TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS