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The Newspaper Ad of the Month
Every month we reward great creative work. An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash. The ad then gets entered into The Newspaper Ad of the Year 07/08, where the winner will receive $10,000 cash! |
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Ad of Month November 2007
Agency - DraftFCB
Client - Cluster Munition Amunition Brand/Product - Ban Cluster Bomb Campaign Creative Director - James Mok/Chris Schofield Account Director/team - Fleur Head/Helen Prangley/Lisa Divett(Planner) Media Strategist/team - Emma Cochrane Writer - Matt Simpkins Art Director - Dave Brady Retoucher - Kevin Hyde Typography - Dave Brady |
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WINNER
Ban Cluster Bomb Campaign, DraftFCB FINALISTS BLUES 'Cheerleaders Wanted', Big Communications Qantas ' Here's to all the winners..', M&C Saatchi
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| JUDGES COMMENTS |
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"This engaging idea could not have been done in any other media. It's a great use of newspaper."
November Judges included Kate Saarinen (Freelance Creative), Daniel Crayford (Ogilvy) and Stu Hinds (G2) |
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ALL WINNERS AND FINALISTS 2007
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TEN REASONS WHYHere are a few compelling reasons why newspapers should definitely be considered as part of your next campaign - VAST REACH
- QUALITY READERS
- TARGETED PLACEMENT
- IMMEDIATE AND TIMELY
- FLEXIBILITY
- A CREDIBLE SOURCE
- SELECTIVE VS. INTRUSIVE
- EMOTIONAL
- VALUABLE ADVERTISING
- BUILDING RELATIONSHIPS
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