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Spikes Asia Awards: Gold to DDB New Zealand for Sky TV Arts Channel in Print categories

DDB New Zealand won one of only two Gold Awards presented in the Print category of the Spikes Asia Awards last night, won for their Sky TV Arts Channel campaign. There was no Grand Prix awarded.

The same campaign also won Gold in the Print Craft category for Copywriting, again one of only two Golds awarded, and again there was no Grand Prix.

They were the only wins for New Zealand in the category. In contrast, Australia failed to score metal.

GOLD

Publications & Media
POLLOCK
SKY TELEVISION
ARTS CHANNEL
DDB NEW ZEALAND Auckland
NEW ZEALAND

Publications & Media
ROTHKO
SKY TELEVISION
ARTS CHANNEL
DDB NEW ZEALAND Auckland
NEW ZEALAND

Publications & Media
VAN GOGH
SKY TELEVISION
ARTS CHANNEL
DDB NEW ZEALAND Auckland
NEW ZEALAND

GOLD (CRAFT)

Craft: Print & Outdoor
Print & Outdoor - Best Use of Copywriting
POLLOCK
SKY TELEVISION
ARTS CHANNEL
DDB NEW ZEALAND Auckland
NEW ZEALAND

Craft: Print & Outdoor
Print & Outdoor - Best Use of Copywriting
ROTHKO
SKY TELEVISION
ARTS CHANNEL
DDB NEW ZEALAND Auckland
NEW ZEALAND

Craft: Print & Outdoor
Print & Outdoor - Best Use of Copywriting
VAN GOGH
SKY TELEVISION
ARTS CHANNEL
DDB NEW ZEALAND Auckland
NEW ZEALAND

Advertisers were quick to use newspapers for unique topical advertising opportunities recently in Australian newspapers.    Julia Gillard’s Labour Party leadership coup sparked a range of advertising opportunities for everything from flame-grilled chicken to paper towels.  Click here to view.

New Zealand newspapers got behind the All Whites too.

Research from Canada studies the impact colour newspaper advertising has on consumers over a five year period.

The Canadian Newspaper Association (CNA), in conjunction with Canadian Community Newspapers Association (CCNA) have released 5 years worth of findings about the impact of colour advertising in newspapers when compared to B&W press ads.

Key Findings

* The surveys are unanimous – colour ads are more likely to attract attention than black and white ones.
* The advantage ranged from 14% to 34%.
* The 2004 CNA study was based on three matched samples. This allowed for test and control situations to be set up in which the impacts of all factors other than the one being tested were controlled for. Thus, the impact of colour in this test was not affected by size, positioning or any other factors that impact ad reading and noting. Instituting these controls showed the true impact of colour to be 34%.

Download the PDF below to find out more about the results, as well as the methodologies used. The PDF also contains more information about the relationship between colour and the size of the advertisement, as well as how males and females are influenced by colour advertising.

For more information about the role and impact of colour in advertising, download our presentation, The Effectiveness of Colour in Newspapers.

More case studies and research into newspaper advertising can be found on the CNA website.

Source: thenewspaperworks.com.au

Toyota Prado produced an Australian advertising first when it wrapped The Sydney Morning Herald newspaper in a transparent sheet to promote its launch.

Toyota decided to use a transparent wrap to effectively communicate the new features of the Prado through one simple execution. This saw The Sydney Morning Herald wrapped in this way for the first time in its 178 year history.

The initial idea was developed by Fairfax 360 (Fairfax Media's in house creative team) and then brought to life by the Fairfax Integrated Solutions team, working in conjunction with Toyota's advertising agencies, TMS and Saatchi & Saatchi

Source: thenewspaperworks.com.au

In Australia, Skin Cancer Warning Takes Advantage of a Newsprint Quirk

Australia has one of the highest rates of skin cancer in the world, and, in order to raise awareness about the disease, Victoria's Cancer Council used a newspaper's "grab marks" (used in the printing process to hold the paper to the machines) as a creative vehicle. The charity printed onto the grab marks to make them look like a mole, and the ad then reminds people to get their moles checked.

These grab marks feel raised where the paper has been punctured and are positioned in the margins of the newspaper. The message read, "If your mole starts to feel like this, see a doctor," along with: "If a flat mole becomes raised, get it checked."

Saatchi & Saatchi New Zealand
Newspaper Single - Gold
TVNZ 

Executive Creative Director:  Mike O'Sullivan 
Creative Director:  Luke Chess 
Art Director:  Matt Swinburne 
Copywriter:  Helen Steemson 
Creative Group Heads:  Tim Huse & Hywel James 
General Manager:  Sonya Berrigan 
GAD:  Jillian Stanton 
Account Director:  Sarah MacLean 
Account Manager:  Jody Lorimer 
Producer:  Anthony Martin 
Photographer:  Mat Baker 
Retouching:  Nick Browne 
Head of Marketing & Emerging Business:  Jason Paris (TVNZ) 
TV2 Marketing Manager:  Jodi O'Donnell (TVNZ)

Ogilvy
Newspaper Single - Silver
Auckland Zoo

Executive Creative Director:  Jeremy Taine  
Writer:  Tom Paine, Damon O'Leary & Basil Christensen

Saatchi & Saatchi New Zealand
Newspaper Single - Silver
TVNZ

Executive Creative Director:  Mike O'Sullivan 
Creative Director:  Luke Chess 
Art Director:  Ross Davies 
Copywriter:  Jon Coles 
Creative Group Heads:  Tim Huse, Hywel James 
General Manager:  Sonya Berrigan 
GAD:  Jillian Stanton 
Account Director:  Sarah MacLean 
Head of Marketing & Emerging Business:  Jason Paris (TVNZ) 
TV2 Marketing Manager:  Jodi O'Donnell (TVNZ)

M&C Saatchi
Newspaper Single - Bronze
Royal NZ Returned and Services' Association 

Executive Creative Director:  Todd Waldron 
Creative Director:  Paul Taylor 
Art Director:  Rene Van Wonderen 
Copywriter:  Andrea Price & Ben Pegler 
Account Director:  Martin Duke 
Account Manager:  Erin Kapa 
Production Manager:  Rob Leach 
Official Historian & Public Relations Officer:  Dr Stephen Clarke (Royal NZ Returned and Services' Association)

Also, congratulations to Y&R NZ who won the only Gold awarded in the International category at the US Retail Advertising Conference (The RACies), for Liquorland “Winepatch” press ad, along with a Bronze for Arbuckles “Sheet Escape.”

The RAC is the biggest retail advertising event in the USA and its highlight is the announcement of the year’s “RACie” winners, for outstanding retail advertising.

AWARDS ANNOUNCED

Earlier this year, the 2008 UK Awards for National Newspaper Advertising  (ANNAs) were announced, celebrating and rewarding the best in newspaper advertising - winners share a massive £65,000 prize fund.

Here at home, you could win $10,000 for your best newspaper ad with The Newspaper Ad of the Year.  Visit www.nabs.co.nz for more details.

Winner of Winners

Client:  Adnams
Agency: Shop
Art Director: Tom Ewart
Copywriter: Dave Sullivan
Illustrator: Chris Wormell

Judges comment
“Tell me one thing I don’t know rather than three things I already do.  Congratulations for being so confident and single-minded.”
Russell Ramsey, ECD, JWT

Art Direction Winner

Client:  Cadbury
Agency: Fallon
Creative Director: Richard Flintham
Creative Team: Mark Elwood, Dave Lang & Martin Gillan

Judges comment
“Having produced the public's favourite TV ad of last year, it must be tempting to take the crazy imagery over to the newspapers.  Instead, Fallon have produced a campaign based on a good old fashioned USP - remember them?”
Dave Dye, Creative Director, Dye Holloway Murray

Copywriting Winner

Client:  John Lewis Partnership
Agency: Lowe London
Creative Director: Ed Morris
Creative Team: Simon Morris, Patrick McClelland & Clive Pickering

Judges comment
"While the rest of the high street descends into battle wielding enormous red and white sale signs John Lewis sticks to its principles. Simple, clear and informative - the essence of the store itself.  Well done to all concerned for not deviating from the truth and keeping the brand fresh."
Darren Bailes, Creative Director, VCCP

Creative Media Partnership Winner

Client: British Airways
Agency:  Bartle Bogle Hegarty
Creative Director: Mick Mahoney
Creative Team: Brad Woolf, Dan Bailey & Pedro Alvarez
Media Team: Matt Skelding & Chris Davies (ZenithOptimedia)

Judges comment
“This was a press campaign where each ad was conceived, executed and delivered in less than twenty-four hours. Now, I don't care which 'arena' you work in, that's quick. It's also a masterclass in restraint. No clever headlines. No clever visuals. Instead all we're left with is a clever idea. Remember those?”
Nik Studzinski, Creative Director, Mother

Topicality Winner

Client: Five
Agency: Grey London
Creative Team: Andy Amadeo & Nils Leonard
Media Team: Richard Friar, Nigel Kwan, Luke Moorby & Hannah Murphy (Vizeum)

Judges comment
“Best use of the topicality and controversy that only newspapers can bring to the mix.”
Gerry Moira, UK Director of Creativity, Euro RSCG

Newspapers help send message of love

The Warehouse's latest Valentine's Day promotion used newspapers to help guys express a message of love. The innovative idea created by Aim Proximity relied on some cool technology and an intriguing print ad. Read the about it here as featured in NBR.

What better reason than to continue advertising?

This great print ad appeared recently in Australia's AdNews.

TIME TO CHANGE THE WHITEHOUSE?

Guthrie Bowron are the decorating specialists and have pretty much every shade of paint under the sun.  But they wanted to start talking about their colour consultants who help you use colour more effectively.  When they told M&C Saatchi that they were trying to get people beyond the traditional white walls the idea struck.  Originally conceived to run if Barak Obama won but it couldn’t be produced in time.  The only thing left to do was wait until he was inaugurated…

Agency: M&C Saatchi, Auckland
ECD: Todd Waldron
Writers: Richard Elworthy, Leon Hayward
Art Directors: Alysa Wakefield, Rene van Wonderen

OBAMA BOOSTS SALES AND WEB TRAFFIC

Afternoon wrap-arounds and spikes in traffic on leading newspaper websites marked the inauguration of Barack Obama as President of the United States.

In Sydney, arch-rivals The Daily Telegraph and Sydney Morning Herald put out afternoon editions to catch the commuters.

Source: PANPA

Colenso win Could be a Caxton with Vodafone ad.

A Vodafone newspaper ad for Daylight Savings has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee Australia.
The advertisement by Colenso BBDO, urges the audience to make the most of the extra hour daylight saving, with the tagline ‘make the most of now’.

David Nobay, creative chairman of Droga5 Sydney and the judge of the October/November competition, said of the advertisement: “Unlike the majority of the entries, this one’s genuinely built for newspapers - as opposed to a magazine ad that’s been unconvincingly re-sized. It plays to the core strengths of the medium: it’s current, topical and has been art directed to explode out of the editorial around it.”

'All the news we hope to print'

Click here to find out why 1000 volunteers across America handed out 1.2 million copies of a spoof New York Times.

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Newspapers across America were snatched up quickly on Wednesday, as people everywhere sought to get their hands on copies reporting on Tuesday nights historic victory for Barack Obama.

Click image to read Press Release.

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AWARD Awards Finalists 2008

AWARD celebrates a total of 350 finalists this year. 75 Judges gave up their time to judge more than 3,500 entries over an intense two week period. AWARD recorded the highest number of entries to date. In comparison to the previous year, entries increased by over 20%.

Australian finalist numbers are up by 24 compared to 2007, with a total of 181 finalists. New Zealand has a total of 76, down by 26 from last year and Asia counts 91 finalists this year, 9 less than previous year. The overall finalist number dropped by 11 compared to 2007.

David Nobay, Chairman of Judges, says: “Admittedly, we have to look beyond our own small world for creative inspiration, but nevertheless, the 350 finalists this year deserve our attention and, if nothing else, our respect for a job well done in a climate where the credit crunch is fast becoming the creative crunch for so many clients throughout the region. Hopefully, our winners will act as reminder that, in tough times, big ideas punch harder than big budgets.”

New Zealand Print finalist is Clemenger BBDO for their Land Transport Crashed Beds campaign.  

Entrant companies leading the finalist board:
Colenso BBDO New Zealand – 13
Lowe & Rivet Australia – 13
M&C Saatchi Sydney – 11
Exit Films – 10
Ogilvy New Zealand – 10
Revolver Film – 10
Saatchi & Saatchi Australia – 10
BMF – 9
Leo Burnett India – 9
Clemenger BBDO Sydney – 8
Creative Juice G1 (TBWA) – 8
DDB New Zealand – 8
Leo Burnett and Arc Worldwide Thailand – 8
Saatchi & Saatchi New Zealand – 8
AIM Proximity – 7
Clemenger BBDO New Zealand – 7
Lowe Bangkok – 7
Ogilvy Singapore – 7
TBWA\China – 7

For a full list of all AWARD Finalists 2008 please go to www.awardonline.com

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74 FINALISTS ANNOUNCED FOR CAXTON AWARDS

Judging of entries into the 2008 Caxton Awards for excellence in newspaper advertising has been completed, resulting in 74 finalists across 26 categories, with the number of entries up by 10% on last year.

Finalist nominations were hotly contested with Saatchi & Saatchi Sydney securing 12 finalists, M&C Saatchi Sydney 8 finalists, Saatchi & Saatchi New Zealand 7 finalists, Clemenger BBDO Adelaide 6 finalists, BMF with 5 and JWT Sydney and The Campaign Palace with 4 nominations each.

The New Zealand finalists are:

Automotive
Finance Director
DDB New Zealand
Client: Volkswagen

Where's my Head
M&C Saatchi
Client: Royal NZ Returned Services

Car
Saatchi & Saatchi New Zealand
Client: Rodney District Council

Corporate, Government and Public Service
Fault
M&C Saatchi Wellington
Client: Earthquake Commission

Drinks - Alcoholic and non-alcoholic
Kindy
Saatchi & Saatchi New Zealand

Client: Powerhorse
Prison
Saatchi & Saatchi New Zealand

Client: Powerhorse
Old Folks
Saatchi & Saatchi New Zealand
Client: Powerhorse

Media and Entertainment
Flag
Saatchi & Saatchi New Zealand
Client: TVNZ

Deja Vu
DDB New Zealand
Client: Sky TV

Retail
The Top 100
Y&R Auckland
Client: Liquorland

Best Campaign
Kindy / Old Folks / Prison
Saatchi & Saatchi New Zealand
Client: Powerhorse

Best use of the newspaper medium
Fault
M&C Saatchi Wellington
Client: Earthquake Commission

Best photography
Kindy / Old Folks / Prison
Saatchi & Saatchi New Zealand
Client: Powerhorse

Domestic products
Fun up your home
Y&R Auckland
Client: Microsoft

 

 

 

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The World Association of Newspapers (WAN)  have launched their latest report World Press Trends 2008.
 
Here are some interesting facts:

*  Newspapers are a $190 billion industry globally, reaching 1.7billion readers daily.
*  Global newspaper circulation, including free dailies, increased 3.48% last year, and 14.1% over the past five years.
*  The total number of paid-for daily titles increased by 11% over the last five years, and by almost 3% in 2007.  
*  The industry is expected to increase its advertising by 17% over the next 5 years, which is at a faster rate than the preceding 5 years.
*  Print remains the world's largest advertising medium, with a 40% share.

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THE HOLY TEMPLE OF NEWSPAPERS

Read why thousands of devotees in India congregate daily to worship at a temple dedicated specially to newspapers.

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CANNES PRESS LION WINNERS 2008

The 55th International Advertising Festival - Cannes Lions - were held on 15-21 June 2008 in Cannes, France.  This is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards.  Over 28,000 ads from all over the world are showcased and judged at the Festival.  Get inspired on how to create great newspaper ads by taking a look at some of the Press Lions winners below.

Congratulations to Clemenger BBDO who won GOLD for their LTNZ "Sleep before you Drive" campaign.  Congratulations also to Saatchi and Saatchi for winning SILVER for their Powerhorse "Things Could Get Ugly" campaign.

For further information, please visit http://www.canneslions.com//

 GRAND PRIX WINNER

Energiser DDB, South Africa	Energiser DDB, South Africa	Energiser DDB, South Africa	Energiser DDB, South Africa

GOLD WINNERS

PON's Automotive Handel DDB Amsterdam	Cia Das Letras Almapbbdo Sao Paulo	Cia Das Letras Almapbbdo Sao Paulo

Henkel - Mr Black TBWA/Paris	Henkel - Mr Black TBWA/Paris	Henkel - Mr Black TBWA/Paris

Luxor Writing Instruments - Highlighter Pens Leo Burnett India	Luxor Writing Instruments - Highlighter Pens Leo Burnett India	Luxor Writing Instruments - Highlighter Pens Leo Burnett India

Olympus Binoculars JWT Sydney	Olympus Binoculars JWT Sydney	Olympus Binoculars JWT Sydney

Land Transport NZ Clemenger BBDO, Wellington	Land Transport NZ Clemenger BBDO, Wellington	Land Transport NZ Clemenger BBDO, Wellington

Tesco Lotus BBDO Bangkok	Tesco Lotus BBDO Bangkok	Tesco Lotus BBDO Bangkok

SELECT SILVER WINNERS

Reynolds Permanent Marker JWT India	Powerhorse - Energy Drink Saatchi & Saatchi, NZ	Powerhorse - Energy Drink Saatchi & Saatchi, NZ

Herringbone M&C Saatchi, Sydney	Herringbone M&C Saatchi, Sydney	Herringbone M&C Saatchi, Sydney

Mattel Germany - Matchbox Ogilvy Frankfurt	Mattel Germany - Matchbox Ogilvy Frankfurt	Mattel Germany - Matchbox Ogilvy Frankfurt

SELECT BRONZE WINNERS

Tonka Toys DDB Sydney	Tonka Toys DDB Sydney	Tonka Toys DDB Sydney

Wonderbra Publicis Conseil, Paris	Wonderbra Publicis Conseil, Paris	Wonderbra Publicis Conseil, Paris

Johnson & Johnson JWT, Sydney

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NEWSPAPER ADS DRIVE ONLINE PURCHASES

Google research has revealed that advertisements that appear in newspapers and their Websites reinforce confidence in products and services.

A study commissioned by Google, shows that consumers trust newspaper ads, and many times look at both newspapers and the Internet to evaluate and make purchases.

According to the NAA, 67% of people who research products and services after seeing newspaper ads will then go online for more information, while 70% of that group will end up buying the product or service after doing more research. In the past month, almost 30% of newspaper readers who also use the Internet, went online to research at least one product they saw in the newspaper.

This was proven in New Zealand when, over a two week period, a Nest newspaper advertisement drove 34,000 page hits to their website (see the ad here). 

Other highlights of the study:
• 42% of newspaper readers who use the Internet, bought at least one product they saw in the newspaper in the last month
• 44% researched at least one product they saw in the newspaper
• 56% bought or researched at least one product they saw in the newspaper in the past month

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WINNERS OF THE AXIS AWARDS 2008

Jump
Newspaper Single - Silver Winner

Agency - Special
Writer - Rob Jack and Steve McCabe
Art Director - Tony Bradbourne
Retouching - The Lounge
Pre-Press - H.Q.

Fault 
Newspaper Single - Silver Winner

Agency: M&C Saatchi Wellington
Client: Earthquake Commission
Executive Creative Director: Oliver Maisey
Creative Director: Jeremy Southern
Copywriters: Marianne Harvey, Jeremy Southern
Art Director: Mark Anstis
Account Director: Greg Forsythe
Media Strategist: Alicia Newton

Faces’ – Alcohol Advisory Council of NZ (ALAC)
Newspaper Campaign - Silver Winner

Agency - Clemenger BBDO
ECD – Philip Andrew
Deputy CD – Mark Harricks
Art Director – Brigid Alkema and Paul Young
Writer - Brigid Alkema and Paul Young
Photographer – Lindsay Keats
Illustrator - Brigid Alkema and Paul Young
Typographer and Retoucher – Geoff Francis
Group Account Director – Shelley Dalton

AXIS AWARDS FINALISTS 2008

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Air New Zealand created a coffee scented 'Scratch n Sniff' sticker to promote KoruHour!

Client: Air New Zealand
Agency: ColensoBBDO
Creative Director: Steve Cochran
Creatives: Juliet McLaren & Sarah Parris

The sticker appeared on the front page of the New Zealand Herald with the text "Rub this and get the aroma of KoruHour"

On the reverse of the adhesive, it lead into the full page ad on page 8. 

"Five reasons why domestic travellers are loving our free KoruHour service" with reason one being coffee to kick start the day.

 

 

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In the spirit of April Fools Day, Liquorland created this fantastic ad!

Liquorland's April Fool ad ran as a full page in Section A of The New Zealand Herald. On the morning of the 1st, it was discussed on two radio stations (The Rock and Classic Hits) and appeared on TV3's 'Sunrise'. By the evening it had made One News and the One News website. The blog on Liquorland's website also received numerous comments from people who enjoyed the ad, especially those who had witnessed their partners licking the newspaper. A great result that demonstrates how the newspaper medium brings exposure across all other media.

Client: Liquorland
Agency: Y&R
Creative Director: Vaughn Davis 
Creatives: Matt Webster

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Some great press ads featured on bestadsontv.com, which we also think are pretty impressive.

Using newspapers to reach and motivate the general public, this ad encourages people to make the next Doritos TV ad.

Product:     Doritos
Agency:      AMV BBDO London
Creatives:  Paul Pateman, Mark Fairbanks, Mike Nicholson



This simple newspaper ad promotes the advantages of Stabilo's range of erasable pens.

Product:     Stabilo Erasable pens
Agency:      Grey Hong Kong
Creatives:  Keith Ho, Paul Chan,  Kennex Ma, V Lau 

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DB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers.

Client:      McDonald's
Agency:   DDB, Stockholm
Creative Director: Andreas Dahlqvist
Creatives: Simon Higby, Martin Lundgren, Ted Mellström, Viktor Arve

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World Association of Newspapers launched a new global initiative to promote the power of the newspaper and to rectify some of the absurd and damaging claims being made about its imminent demise.

These two advertisements provide the true facts about our dynamic industry.

The first ad takes advantage of one of newspaper advertising’s inherent strengths -- the power of persuasion -- and offers a compelling argument about why print is here to stay. The ad is entitled, "The Good News -- guess who gets 1.6 billion hits a day?"

The second advertisement, poking a little fun at the doomsayers, quotes some of the funniest and silliest things ever said by public figures -- leading to the kicker, the infamous "newspapers are now an endangered species" quoted by The Economist last year.

 

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Congratulations Y&R for their Liquorland ad which has been announced as the Oct/Nov winner of "Could be a Caxton" competition, established to recognise and showcase great creativity on a bi-monthly basis.  This ad was also a runner-up in the NAB's Newspaper Ad of Month October competition.  

Client: Liquorland
Agency: Y&R Auckland
Copywriters:  Vaughn Davis & Matthew Webster
Art Directors:  Scott Gowland & Janine Wareham

Click here to see previous winners of The Newspaper Ad of Month.

Click here for details about The Caxton Awards

 

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The Wanganui Chronicle turned their newspaper pink recently to celebrate Breast Cancer Awareness Month.

"British advertising maestro Tim Delaney is to be inducted into Hall of Fame by New York's One Club.  He describes the creative process behind his best work"