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HAWK-EYED JOURNALISTS SPREAD WINGS ONLINE
Before Twitter, “tweeting” was strictly for the birds.

Now, NZPA, the country’s 130-year-old national news agency, “tweets” news breaks daily to nearly 500 loyal followers on the online mini-blog phenomenon.

Those followers have also becoming part of the NZPA news-gathering operation, alerting journalists to stories as they happen.
“Twitter can really help you get a fast lead on breaking news,” says NZPA editor Nick Brown. “We’ve broken several stories following tip-offs from our Twitter followers.”

NZPA “tweets” some of its breaking news for its Twitter followers, who include MPs and high-profile bloggers. But Brown suspects some followers are other news media trying to catch a break themselves.

Internet search engines have also proved vital in finding overseas news with a kiwi angle, he says.

“We are pulling up stories on Google that no one else in New Zealand gets.”

It all goes to show that the internet is now a vital tool for reporters, Brown says.

“It has quickly become indispensible to newsrooms, but online sources still need to be checked out, just like any other source.”
Tracking online news has not meant changing the culture at NZPA, Brown says. It’s still about having core news values and journalistic craft.

“We’re just adapting as we go along.”

To catch the latest NZPA tweets, go to http://twitter.com/nzpanews .

 

THE KIWI DREAM ... TO OWN A HOME
The next reports from the NAB Research team "Aspirations to Home Ownership" and "Quantifying Home Owners" look into who makes up this group, why they are important and their value to marketers...more...

 

WHAT MAKES CONSUMERS TICK?
Find out how consumer behaviour has changed in New Zealand over the past 10 years and the impact those changes have had on the retail and advertising sectors...more... 



ARTICLES

 

24 HOURS FROM LAUNCH TO SALE
It's a marketers dream to achieve success beyond their expectations. But this is a true story and it happened to Douglas Pharmaceuticals with the launch of its new sunsense Anti-Ageing Face Moisturiser - and the only medium used to launch it was newspapers ...

To read this Admedia article in full click here.

To order your free copy of the Effectiveness Study Newspaper click here.

To order your free copy of the Effectiveness Study Newspaper click here.


CLICK IMAGES TO ENLARGE AND READ ARTICLE

LET THE GOOD TIMES ROLL
Post Recession – When are those delicate green shoots going to sprout into a full blown economic recovery? And who will fare best when the good times roll around again?

Let the good times roll


CREATURES OF HABIT
The rituals and habits of a newspaper reader.

Creatures of Habit

 


EXCLUSIVE BRETHREN
I started selling newspapers four years ago when I was offered the GM role at the NAB..



NEWSPAPERS ARE GOOD FOR...
Quotes from some of New Zealand's top creatives.

Flag


THE ANNAs
Earlier this year, the 2008 UK Awards for National Newspaper Advertising (ANNAs) were announced, celebrating and rewarding the best in newspaper advertising - winners share a massive £65,000 prize fund.

Annas


BIGGER IS BETTER
Newspapers and television were told to get over themselves recently during a press release duel over “bigger is best”. Apparently “this thinking does nothing to support a sales proposition”. I beg to differ.

Bigger is Better


HOLIDAY READING
We are officially just weeks from summer being with us. With the warm season comes Christmas, school holidays and (hopefully) lots of time spent at the beach.

Holiday Reading


INFLUENCE THE MASSES
I recently took advantage of the off season and booked a bach with the expressed intention to do absolutely nothing, except maybe attempt to catch some kai moana and read a few books.

Testing 123


INFLUENCE THE MASSES
No beeps, no flashes, no pop-ups
Media has power over us all to a greater or lesser extent. It affects how we learn about our world and interact with one another. Those who control channels of mass communication can strongly influence what people believe.

Influence the Masses


LOCAL SUCCESS WITH PRESS
The results are in, the winners announced and the prizes have been distributed. Yes the annual NAB Student Creative Newspaper Awards saw outstanding entries from AUT, Axis Adschool and Whitecliff College of Art and Design.

Local Success


HOME WORK
SOLD on newspapers
I bought a house a few weeks ago. Some may consider that risky in an uncertain market. After reading the articles saying real estate sales had dropped by 50% and auctions were passing in two thirds of properties, we saw and seized our opportunity.

Home Work


THOUGHT STARTER
I’m staring at the menacing blank white page on screen; the cursor blinking silently at me, the deadline clock is ticking, my mind is racing with a hundred thoughts but I can’t seem to catch one. Suddenly my personal budget that I’ve been putting off seems really easy to complete at this point….no, stay focused!

Thought Starter


SERVED FRESH DAILY
More and more, agencies are coming under pressure to justify their clients communication strategies and advertising budgets. So there’s interest in ensuring advertising is impactful, remembered and lasts. So why then would you put your money into something thats going to become tomorrow’s fish and chip wrapper?..

Served fresh daily


THE ONLY CONSTANT IS CHANGE
Being the oldest medium in the world, Newspapers are no stranger to a changing media landscape with the emergence of many new media such as radio and television. But in the current media climate, rapid technological advancement has meant the speed of change has increased. Media companies are being forced to adapt quickly and newspapers are no exception.....

The only constant is change


EMOTIONAL PRESS
People don’t just buy on reason they also buy on emotion. It’s what they feel about a brand that motivates them to purchase. You’ve got to capture their mind and their heart.....

Emotional Press


CREATIVE OPPORTUNITY KNOCKS
If you want a flexible, creative advertising environment you’d traditionally head straight to television, magazine, outdoor or radio…not press. But as seen with overseas newspapers, high impact ideas combined with new technologies are enabling press to become an even more powerful medium.....

Creative opportunity knocks


A QUICK OPINION ON A LENGTHLY SUBJECT
Why don't we see long copy anymore? Is it because of the perception that we live in this crazy fast past world and we simply don’t have time. Are we so ignorant to make decisions based on just simply snippets of information and not seek to know more?.....

A quick opinion on a lengthy subject


GOOD NEWS FOR BAD TIMES
Sanitarium, Nutricia, Contact, GlaxoSmithKline and Mattel are the latest in a long history of companies turning to newspapers in times of trouble. Whether it’s product recalls or combating negative media publicity, advertising in newspapers has been used to retain and strengthen customer confidence in their brands...

Good News for Bad Times


GOOD NEWS FOR NEWSPAPERS
One of the oldest mediums in the world is still number one in the latest ASA figures released for 2007. In a record year for advertising revenue turnover, newspapers have continued to take the largest slice of the pie. So why then do we still have doomsayers?.....

Good news for newspapers


COPY RIGHT
The first ever World Press Awards winners have been announced, with some impressive ads being given the illustrious title of “world’s best”...

Copy Right


REACHING THE OTHER HALF
Half of New Zealand’s population live outside the four main metropolitan areas, in regional New Zealand.* These regions are experiencing strong economic growth, booming real estate prices, and people are enjoying good investments. So what is the most effective way to reach these consumers?..

Reaching the other half


NEWSPAPERS MAKE SENSE
Print has been referred to as a passive, one-dimensional medium. But the power of print to be a highly-engaging, multi-faceted advertising vehicle can be evidenced in its ability to tap into the five human senses...

Newspapers make sense


HOW TO WIN $10,000 AND A CANNES LION
What makes a winning press ad? It’s belief and focus according to Adam Lance, Aussie judge on the Cannes Press Lions jury, in a recent article from B&T...

How to win $10,000 and a Cannes Lion


GETTING ENGAGED
The catch cry of real estate has long been location, location, location…the same can be said of advertising. Being in the right environment is the key to reducing wastage and watching your advertising budget go down the drain...

Getting Engaged


STOP READERS TURNING THE PAGE ON YOUR AD
You have a 3 second window of opportunity to grab a readers attention. How do you stop them turning the page on your ad?..

Stop readers turning the page on your ad


EFFECTIVE ADVERTISING STARTS WITH YOU
Many advertisers waste their advertising investment because they buy advertising based on price rather than understanding the reason why they are advertising...

Effective advertising starts with you


INSPIRATION

A successful press campaign starts with effective communication. Get inspired with ideas and tips on how to create great newspaper ads.

Congratulations to .99 for their Vodafone 'Exit' ad that won February Ad of the Month.  

Ad of the Month Feb 2010

Feb Ad of Mth winner

Creative Gallery