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THE NEWSPAPER AD OF THE MONTH

Every month we reward great creative work.  An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash.  The ad then gets entered into The Newspaper Ad of the Year 08/09, where the winner will receive $10,000 cash!

     

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April

 

Ad of the Month June 2008


June 08 - MyLotto

Agency: DDB New Zealand

Creative: Regan Grafton 
Head of Art:
Mike Davison
Typographer/Creative Designer:
Karla Burke
Creative:
Carlos Savage
Creative:
Damian Galvin
Executive Creative Director:
Toby Talbot
Typesetter: Tara McLeod
Senior Account Manager:
Joni Rogers
Deputy Creative Director:
Bridget Taylor
Deputy Creative Director: Regan Grafton
Senior Account Director:
Andrew Stephenson
NZ Lotteries General Manager Interactive: Evan Lawery

WINNERS
MyLotto - DDB

FINALISTS
Outrageous Fortune - Colenso BBDO
Trade Me Jobs - Y&R
Trade Me Jobs - Y&R

JUDGES
Dave Brady and Joe Hawkins, DDB
Chris Swift, TBWA/Whybin
Jenearl Rohrback, Consultant (not shown in photo)

June judges

" Beautifully crafted, well written and good strategic use of the medium to place ads on traditional lotto days as a reminder of this new and easy product."

TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS