|
THE PRODUCT |
|
Nest is a New Zealand owned premium homeware brand. It operates five retail stores in the major centres around New Zealand. Nest manufactures its own dinnerware, glassware, linen and towels. They form the backbone of the Nest retail business. One of these staples is Room Service, a ‘professional quality’ range of tableware. |
THE MEDIA |
|
Full page insertion into newspapers, selected based on the locations of the Nest brand retail stores. The ads ran in Auckland, Christchurch and in Wellington. |
THE RESULTS |
|
Over the 2 week campaign period, Nest’s website experienced an increase of 34,000 page hits. Positive response from Nest staff to the advertising also helped create a buzz around the campaign. |
CREDITS |
AGENCY Special WRITER Rob Jack ART DIRECTOR Tony Bradbourne PHOTOGRAPHY Alan McFetridge FOOD STYLIST Ella Willis RETOUCHING The Lounge PRE-PRESS H.Q. |
|
 |
|