CLIENT

THE PRODUCT

nzski.com is the website for the three premier ski areas of the Southern Alps: Coronet Peak, Mt Hutt and The Remarkables. From this site you can book your entire ski holiday, check weather and snow reports, purchase passes, view images of the ski fields and get the latest news and events on the hill.

THE MEDIA

Full page insertion in daily newspapers in major centres around New Zealand.

THE RESULTS

After the newspaper ads ran, traffic to the website increased by 72% compared to the month prior to advertising (82% of hits to site were on the days advertising appeared in the newspapers). Many thousands of names and details were also gathered to add to nzski.com’s database.

CREDITS