CLIENT

THE PRODUCT

Sunsense Anti Aging Face Moisturising Lotion: a new pharmacy-only product from Sunsense, distributed by Douglas Pharmaceuticals Ltd.  It combines SPF 30+ protection with active ingredients that help prevent the appearance of lines and wrinkles.

THE MEDIA

Full page insertion into daily newspapers. The ad ran between one and three times in each, over a four week period.

THE RESULTS

Within a week Sunsense had sold three months of stock. By half way through the third week they had sold an entire year’s worth of stock.  This is unprecedented in pharmacy retail. 18% brand share was achieved, nearly twice the estimate.  The estimate was double the usual target for brand extension launches.  “There were double ups of back orders and in the end we had to stop taking them. It was a frenzy.”  Consumer Marketing Manager Warren Smith of Douglas Pharmaceuticals.

CREDITS