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THE NEWSPAPER AD OF THE MONTH

Every month we reward great creative work.  An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash.  The ad then gets entered into The Newspaper Ad of the Year 09/10, where the winner will receive $10,000 cash!

     Ad of Mth 09 10

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Ad of the Month July 2009


NZBCF

Agency: Colenso BBDO

Client: The New Zealand Breast Cancer Foundation
ECD: Nick Worthington
Art Director: Lisa Fedyszyn & Jonathan McMahon
Copywriter: Lisa Fedyszyn & Jonathan McMahon
Agency Producer: Paul Courtney
Photographer: Derek Henderson
Retoucher: Kevin Hyde


 

JUDGES
Sarah Longworth - Colenso BBDO, Slade Gill - Saatchi & Saatchi & Pat Murphy - Rapp

June July Judges

Sarah abstained from the final judging.

TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS