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THE NEWSPAPER AD OF THE MONTH

Every month we reward great creative work.  An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash.  The ad then gets entered into The Newspaper Ad of the Year 09/10, where the winner will receive $10,000 cash!

     Ad of Mth 09 10

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Ad of the Month September 2009


Agency: G2

Client: Stop the Chop
Creative Director: Stu Hinds
Head of Copy: Robin Powell
Account Director/Planner: Sarah Norrie
Retoucher: Peter Barker
Media Team: Hamish Roderick and Charlotte Lam (The Media Counsel)

JUDGES
Guy Roberts - TBWA and Peter Ogden (JWT).

"A great topical ad, perfect in newspapers," said the judge Guy Roberts (TBWA) and Peter Ogden (JWT)

A special mention was given to Prime TV's ad for True Blood, although the judges would have loved to have seen it appear on the weather page.

Finalist:
DraftFCB - True Blood

Executive Creative Director: James Mok
Creative Director: Chris Schofield & Billy McQueen
Creative: Jared Isle
Account Director: Jane Wardlaw
Account Manager: Katie Loverich
Media Planner: Rachel Leyland
Media Buyer: Hilary Barrett

TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS