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THE NEWSPAPER AD OF THE MONTH

Every month we reward great creative work.  An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash.  The ad then gets entered into The Newspaper Ad of the Year 09/10, where the winner will receive $10,000 cash!

     Ad of Mth 09 10

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Ad of the Month October 2009


BK

Agency: Y&R

Client: Burger King NZ
Creative Director: Vaughn Davis
Art Director: Cory Bellringer, Nicole Hetherington
Copywriter: Matt Sellars, Simon Fowler
Suits: Katherine Sliper, Paula Kelly
Client: Rachael Allison, Burger King NZ

JUDGES
Paul Courtney - Colenso BBDO, Rob Jack - Special and Vaughn Davis - Y&R 

“It was a great, very effective use of newspapers short lead time, being able to push that ad out so fast against a tight deadline” said the judges Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughan Davis from Y&R – who abstained from the final selection as a judge from the winning agency.

Runner up was DraftFCB’s Halloween Mini ad. The judges also commended the ongoing quality of the Pak n Save campaign and the strength of art direction in the current Monteiths press work.

 

TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS