THE NEWSPAPER AD OF THE MONTH

Every month we reward great creative work.  An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash.  The ad then gets entered into The Newspaper Ad of the Year 09/10, where the winner will receive $10,000 cash!

Ad of the Month May 2010

Agency: .99

Client: Air New Zealand
Executive Creative Director: 
Art Director:
Copywriter:
Account Director: 
Account Manager: 

JUDGE 
Josh Lancaster - Josh and Jamie

“The work that stood out in a sea of ordinary stuff would have to be the recent dialogue between Air New Zealand and the Listener.  On one side Air NZ and boss man Rob Fyfe respond publically to a pretty damning Listener editorial about a proposed trans-tasman buddy-up with Virgin Blue. On the other side is the Listener’s quick and clever rebuttal to Air NZ’s suggestion that they don’t listen.

The result was an entertaining exchange between the two advertisers within mainstream media that broke away from the realm of traditional press wallpaper and drew people in.

My pick would be Air NZ for their ‘dear listener’ efforts and runner-up for The Listener for standing their ground.

This is what newspaper advertising should be about - powerful, topical, and fast moving answers that start people talking.“