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DDB win Newspaper Ad of Year and $10K prize

A DDB creative team has won the $10,000 Newspaper Advertisement of the Year 09/10 for Sky Television’s Arts Channel. The advertisement, Mark Rothko, was one of a series of newspaper advertisements promoting subscriptions to Sky TV’s Arts Channel.

The prize was announced at a function held in Auckland on Thursday 15th July at Hopetoun Alpha. Agency and newspaper guests viewed 13 finalists on display, as well as student work from AUT and Media Design School.  For photos of the event, click here.

“The judges unanimously agreed the campaign idea was striking and beautifully written which is what great newspaper advertising is all about”, said Robert Munro the NAB’s General Manager.

Sky TV also went on to win the Newspaper Client of the Year award for its series of programme promotion press advertisements by DDB. 

Chairman of Judges, Chuck Porter from Crispin Porter + Bogusky presented a witty question and answer video during the show responding to questions posted earlier on the Campaign Brief New Zealand website.  Local judges were Rebecca Carrasco Publicis Mojo, James Mok DraftFCB, Levi Slavin Colenso BBDO and Angus Wardlaw Saatchi & Saatchi.

During the show a full page press ad announcing the night’s winner was produced live and despatched from the venue appearing in Friday 16th July The New Zealand Herald, The Dominion Post, The Press and Otago Daily Times.

The Ad Student’s Newspaper Advertising Competition sponsored by The New Zealand Herald was won by Edward Knowles and Charles Twaddle from The Media Design School earning them a $500 prize. The 48 hour bonus brief was won by Jonathan Fox and Jack Delmonte also from The Media Design School with a $250 prize.

The audience also participated in a “pick the winner” competition where one lucky guest walked away with $500.

The new competition round started 1st June 2010.

Ad of Year winner

Ad of the Year Winner 09/10

Agency: DDB

Client:  Mike Watson, SKY TV
Group Executive Creative Director:  Toby Talbot
Art Director:  James Tucker
Writer:  Simon Vicars
Head of Art:  Mike Davison
Production Manager:  Nick Conetta
Account Team:  Danielle Richards, Brad Armstrong, Scott Wallace

WINNER
Sky TV Arts Channel "Rothko"

ARCHIVE AD OF THE YEAR

Ad of the Year Winner 09/10
Ad of the Year Winner 08/09
Ad of the Year Winner 07/08
Ad of the Year Winner 06/07
Ad of the Year Winner 05/06

TEN REASONS WHY

Here are a few compelling reasons why newspapers should definitely be considered as part of your next campaign

  1. VAST REACH
     
  2. QUALITY READERS
     
  3. TARGETED PLACEMENT
     
  4. IMMEDIATE AND TIMELY
     
  5. FLEXIBILITY
     
  6. A CREDIBLE SOURCE
     
  7. SELECTIVE VS. INTRUSIVE
     
  8. EMOTIONAL
     
  9. VALUABLE ADVERTISING
     
  10. BUILDING RELATIONSHIPS